Essay on American Airlines - 3778 Words

Table of Contents Abstract 3 Situation Analysis 3 Strengths, Weaknesses, Threats, and Opportunities 4 Re-Branding 6 Pricing Strategy 8 Service Marketers 9 Future 12 Summary 12 References 13 Abstract In this case study we will review the new strategic business plan of American Airlines, and how they are responding to changes in the marketplace to compete in the modern era. We will also analyze the advantages of rebranding efforts, the effectiveness of existing practices of the airline and how the airline may operate post merger with US Airways. By some measurements, the merger between American Airlines and US Airways will create the largest company in the world, thus positioning American Airlines to potentially become the most†¦show more content†¦A smaller airline is simple and can easily adapt to change. Smaller airlines field similar aircraft for interchangeability of maintenance workers and crew, they can quickly upgrade aircraft and they can easily adjust management, directly address minor issues and quickly respond to changes in the market place. While at a larger airline, bureaucracy slows these efforts, lengthily logistical and environmental issues prolong the ch ange process, what takes months for small airlines to adopt may take years for a large airline. In my time in the military I learnt a school of thought called the tenants of guerrilla warfare, I find it very similar to this circumstance (if theyre big and youre small, then youre mobile and theyre slow, youre hidden and theyre exposed etc etc). The threat of growing too large is a known issue that airlines like Southwest avoid by utilizing careful growth in their business plan. This new growth presents American Airlines to a new pool of customers, the untapped international community that has little knowledge of American Airlines and with the recent disasters of Air Asia and Malaysian Airlines the safety record of American is an advertising point that any flyer will greet with open arms. A complex marketing mix must be researched before entering a foreign market to ensure conditions like lifestyles, consumer behavior and political/legal environments can grant competitive position in the local market. (PeterShow MoreRelatedAmerican Airline2183 Words   |  9 PagesStrategic Management â€Å"American Airlines † Case Study Strategic Management Prepared By Fathi Salem Mohammed Abdulla 2009 37 Introduction American Airlines, Inc. (AA) is a major airline of the United States. It is the world s largest airline in passenger miles transported and passenger fleet size; second largest, behind FedEx Express, in aircraft operated; and second behind Air France-KLM in operating revenues. A subsidiary of the AMR Corporation, the airline is headquartered in FortRead MoreU.s Airways And American Airlines1125 Words   |  5 Pages On October 17, 2015, two of the largest airlines officially became one after two years of negotiations. These negotiations came under great scrutiny, whilst pulling one airline out of Chapter 11 bankruptcy. Continuing to use the American Airlines name, U.S Airways and American Airlines became the largest airline in the world. American Airlines was founded in the 1930’s, under the name of American Airways, after acquiring 80 small airline carriers (Koenig 2011), mainly used for mail servicesRead MoreHRM at American Airlines1470 Words   |  6 Pagescase examines the Human Resource Management system at American Airlines and its role in the airlines past and continued success. The case takes us through a time line from 1980 to 1992 of the company; of how the growth of the company was followed by changes in the strategy, changes in the HR policies at different time and finally their effect and impact on the employees and the company as whole. Events 1. 1978: Deregulations of the airline industry. 2. 1980: AAs growth plans called for ore planesRead MoreAmerican Airlines Financial Ratio1775 Words   |  8 PagesSummary of the Company American Airlines, Inc. (American) was founded in 1934 and is the principal subsidiary of AMR Corporation. American provides aircraft services to around 160 destinations around the world. American Airlines has connections to 3 regional carriers. Two carriers are owned by AMR (American Eagle and Executive Airlines). The third carrier is owned by a third party (Republic Airways Holdings) that has no connection to AMR. These regional carriers serve to connect feed fromRead MoreI Am Working For American Airlines1878 Words   |  8 Pagespaper explores American Airlines pit falls that made it behind in the market and it imposes the three principles that are used to reinforce and bring up the bankrupted Walton Works 2 by Peggy Sinclair through advises from Andy in the book Gung Ho! Turn on the People in Any Organization written by Ken Blanchard and Sheldon Bowls. American Airlines concentrates only on acquiring most of the routes to establish themselves leaving no option to the cus tomers in the market. American Airlines vision is toRead More American Airlines Essay641 Words   |  3 Pages American airlines is a corporation that exhibits all of the characteristics of a firm in an industry where good tactical management is the key to success. This company and its regional airline partner American eagle serve almost 250 cities around the world and operate more than 3600 daily flights. Its goal is to provide safe, dependable and friendly air transportation along with related services, making a great effort to transform any experience into a positive one. All of the services that thisRead MoreAmerican Airlines And Its Company Culture And Organizational Performance Essay1499 Words   |  6 PagesI. Introduction An analysis will be done of American Airlines and its company culture and organizational performance. In February of 2013, American Airlines and US Airways announced the merging of the two companies into â€Å"The New American Airlines† (American Airlines, 2013). However, while mergers can create immense value for organizations, employees, and customers, they also pose specific challenges, particularly for the maintenance and strength of the organizational culture (Organizational BehaviorRead MoreAmerican Airlines Standards of Business Conduct Essay507 Words   |  3 PagesResponsible operation begins with a foundation of rigorous adherence to the highest standards of business ethics and compliance with the letter and the spirit of the law in everything that AA do and in every country in which they do business. American Airlines adopted Standards of Business Conduct that apply to all employees, no matter where they work around the world. These Standards also apply to all agen ts, consultants, contractors and others when they are representing or acting for the companyRead MoreEssay about American Airlines Competitive Strategy822 Words   |  4 Pages Evaluate American’s 1992 announcement of a new rate structure: a. What changes did American make? American Airlines (American) made four fundamental changes to its rates. First, it moved to a four-tier rate structure; American offered first-class rates and three tiers of coach: full-fare, 21-day advance purchase and 7-day advance purchase. Overall, it expected to reduce coach fares by 38% and first-class fares by 20% to 50%. Though full fare coach prices dropped by about 38%, advance-purchase faresRead MoreAmerican Airlines Flight 1572 Crash Analysis2986 Words   |  12 PagesThe Accident On November 12, 1995, an American Airlines McDonnell Douglas MD-83 type passenger aircraft, which was operating as Flight 1572, departed from Chicago O’Hare International (ORD); however, the aircraft got substantially damaged due to impact to the top of oak trees on Peak Mountain Ridge in East Granby, Connecticut. The aircraft also hit the Instrument Landing System (ILS) localizer antenna, which was on its way to Runway 15 of Bradley International Airport (BDL). The aircraft, lastly