Wednesday, November 27, 2019
APA Referencing â⬠How to Cite a Journal Article (Proofread My Paper)
APA Referencing ââ¬â How to Cite a Journal Article APA Referencing ââ¬â How to Cite a Journal Article The American Psychological Association (APA) style guide is favored by hundreds of journals, textbook publishers and academic institutions. APA referencing is therefore one of the most widely-used citations formats, especially in the sciences, medicine and education. In this post, we cover the basics of citing a journal article using the APA referencing style. Author-Date Citations The basic format for all in-text citations in APA involves providing the author surname and year of publication for the cited source in parentheses: Development of golf tourism requires significant planning (Priestly, 2006). If the author is already named in the text, you only need to cite the year: According to Priestly (2006), planning golf tourism demands extensive infrastructure. If the article has three or more authors, provide all names in the first citation: A study by LeClerc, Che, Swaddle and Cristol (2005) shows that golf courses are viable nesting sites for bluebirds. After this, you only have to use the first authorââ¬â¢s surname and ââ¬Å"et al.â⬠: Nest boxes on golf courses provide an excellent habitat for young bluebirds (LeClerc et al., 2005). Quoting Sources When quoting a source, APA citations should appear after the quoted text and include page numbers: As well as golf courses, golf tourism requires ââ¬Å"hotels and other forms of property developmentâ⬠(Priestly, 2006, p. 170). If the author is named in the text, the year of publication should be given after the name, but the page numbers still appear after the quoted text: Priestly (2006) states that ââ¬Å"essential to plan golf tourism regions carefully in order to make economic and social objectives compatibleâ⬠(p. 170). Reference List APA requires all cited sources to be added to a reference list at the end of your document. Entries should include all relevant publication details, with sources sorted alphabetically by author surname. For a journal article, the information required includes: Author Name(s) and Initial(s) (Year). Title of article. Title of Periodical, Volume Number (Issue Number), Pages. The Priestly article cited above, for instance, would appear as: Priestley, G. K. (2006). Planning implications of golf tourism. Tourism and Hospitality Research, 6(3), 170-178. If youââ¬â¢re citing an online version of a journal article, you should also include the relevant DOI or URL in the reference list: LeClerc, J. E., Che, J. P. K., Swaddle, J. P., Cristol, D. A. (2005). Reproductive success and developmental stability of eastern bluebirds on golf courses. Wildlife Society Bulletin (1973-2006), 33(2), 483-493. Retrieved from jstor.org/stable/3785076
Saturday, November 23, 2019
How to Copy a Row in Excel VBA
How to Copy a Row in Excel VBA Using VBA to program Excel isnt as popular as it once was. However, there are still plenty of programmers who prefer it when working with Excel. If you are one of those people, this article is for you.ââ¬â¹ Copying a row in Excel VBA is the kind of thing that Excel VBA is really useful for. For example, you may want to have one file of all your receipts with date, account, category, provider, product/service, and cost entered one line at a time, as they occur- an instance of evolving accounting rather than static accounting. To do this, you need to be able to copy a row from one worksheet to another. A sample Excel VBA program that copies a row from one worksheet to another- using only three columns for simplicity- contains: An alpha column for textA numeric column - an automatic sum is created on the target worksheetA date column - the current date and time is filled in automatically Considerations for Writing Excel VBA Code To trigger an event that copies the row, go with the standard- a Button form control. In Excel, click Insert on the Developer tab. Then, select the Button form control and draw the button where you want it. Excel automatically displays a dialog to give you a chance to select a macro triggered by the click event of the buttonà or to create a new one. There are several ways to find the last row in the target worksheet so the program can copy a row at the bottom. This example chooses to maintain the number of the last row in the worksheet. To maintain the number of the last row, you have to store that number somewhere. This might be a problem because the user might change or delete the number. To get around this, place it in the cell directly underneath the form button. That way, its inaccessible to the user. (The easiest thing to do is enter a value in the cell and then move the button over it.) Code to Copy a Row Using Excel VBA Sub Add_The_Line() Dim currentRow As Integer Sheets(Sheet1).Select currentRow Range(C2).Value Rows(7).Select Selection.Copy Sheets(Sheet2).Select Rows(currentRow).Select ActiveSheet.Paste Dim theDate As Date theDate Now() Cells(currentRow, 4).Value CStr(theDate) Cells(currentRow 1, 3).Activate Dim rTotalCell As Range Set rTotalCell _ Sheets(Sheet2).Cells(Rows.Count, C).End(xlUp).Offset(1, 0) rTotalCell WorksheetFunction.Sum _ (Range(C7, rTotalCell.Offset(-1, 0))) Sheets(Sheet1).Range(C2).Value currentRow 1 End Sub This code uses xlUp, a magic number, or more technically an enumerated constant, which is recognized by the End method. Offset(1,0) simplyà moves up one row in the same column, so the net effect is to select the last cell in column C. In words, the statement says: Go to the last cell in column C (equivalent to EndDown Arrow).Then, go back up to the last unused cell (equivalent to the EndUp Arrow).Then, go up one more cell. The last statement updates the location of the last row. VBA is probably harder than VB.NET because you have to know both VB and Excel VBA objects. Using xlUP is a good example of the kind of specialized knowledge that is critical to being able to write VBA macros without looking up three different things for every statement you code. Microsoft has made great progress in upgrading the Visual Studio editor to help you figure out the correct syntax, but the VBA editor hasnt changed much.
Thursday, November 21, 2019
Edsons Ridge Essay Example | Topics and Well Written Essays - 1250 words
Edsons Ridge - Essay Example The occupation of this location would give them the means to militarily attack United States. With the ridge in their control, they would be one step away from world dominion. From the moment the Allies descended on the ridge, it was a position that the Allies had to hold on to strategically maintain their balance of power. Turning back would mean heavy sacrifice in the war scenario that even in the closing period of the war could be disastrous due to the location of the ridge and the impact it could have on anyone who controlled the region. In the circumstances, it was necessary that the ridge remained in the control of the Allies. The failure of the Japanese to retake the ridge lay on the difficulties posed by the terrain and their miscalculation about the determination of the Allies to stay put. The region was topsy-turvy and dotted with jungles. The Allies, that is, the Americans had secured the area with 12,000 men while the Japanese reckoned they would have to contend with not more than a few thousand men. It was a bloody battle between the United States' forces and the Japanese men of war. The weapons of the battle were artillery as also bayonets. There were even hand-to-hand combats. The Japanese lost men in large numbers. Given the limited nature of maneuver and resource, the Japanese could not capitalize on the elements of time and surprise to overpower the enemy. The limited supply of artillery and means to travel meant that they had to depend more on strategy of surprise and intrigue to achieve their goals (Battle of Edson's (Bloody) Bridge). On 12 September 1944 Kawaguchi divided his forces, sending a thousand strong men to attack from the east of the mound, while his force struck from the west along the ridge that led to Henderson Airfield. An attack on the Japanese base at Taivu Point by Lieutenant-Colonel Edson at this juncture successfully destroyed most of the Japanese supplies. Information secured during this raid indicated a massive attack would be coming from the southwest of the perimeter along a ridge beside the Lunga River. The attack however was short-lived and failed to yield any ground as visualized by the Japanese. The Japanese coordination failed and it was not possible to have all the men in place for the fight. Further strategies to subjugate the U.S. forces met with resistance from well-entrenched positions and the Japanese were outflanked, outnumbered and gunned down with ruthless precision. Added to the miscalculations of the Japanese about the actual strength of the U.S. forces, the jungles made coordination and attack difficult to sustain. The movements of their men could not be synchronized and their attacking strategies lacked punch and depth. They lost men in large numbers and they did not get reinforcements to compensate their lost men. It was almost as if they expected the opponents to cave in to their attacks and when this did not happen they paid for it with their lives. Such tactics spell disaster. It is not advisable even in a state of war. However a battle is full of the elements of risk and intrigue. The Japanese pursued these elements with unequivocal zeal. The strategy of surprise and intrigue normally works if the opposition is less vigilant and less pro-active. The U.S. forces
Wednesday, November 20, 2019
British North America Secedes from the Empire Essay
British North America Secedes from the Empire - Essay Example Although such a question is necessarily broad and would require a thesis length response to capture the full depth and complexity exhibited therein, this brief essay will seek to establish the points as succinctly and efficiently as possible so as to provide the reader with a broad overview and analysis of key issues without becoming distracted by the sheer complexity that such an issue necessarily presents. In order to begin the discussion into the right of the people to secede and ultimately engage in violent struggle against their former government, the reader/researcher must first consider the situation throughout the rest of the British Empire prior to the outbreak of discontent and violence within the American colonies. Due to e very expensive Seven Years War, also known in the colonies as the French-Indian War, the British Empire found itself in a high level of debt. As with most governmental structures at that time, it was necessary for the British government to work to pay o ff this debt as soon as possible so as to give the Empire and the Crown a level of overall sovereignty and wealth (Cook 74). A little known fat with reference to the tax ratio in the colonies was the fact that it was in all actuality much lower than the tax rates of any other British possessions around the world. As a function of this, the royal review of parliament judged that it only made logical sense to add to the overall level of taxation within the colonies as a means of paying off this debt. As can be seen from history, this acted as a flashpoint of hardly subtle frustration that the colonists already harbored with relation to British rule. In this way, the political aspect of this taxation served to reignite the frustrations faced by the colonists at being what they termed as second class citizens. Whereas many historical interpretations have distorted the role that the taxes ultimately played in spurring the revolution onwards, the fact of the matter is that the taxes only served to provide the flashpoint upon which the other malcontents were able to focus their negative energies with regards to seeking to resist the British Empire and her influence over the colonies. Secondary and tertiary reasons for why the colonists decided to make the issue of higher taxation the proverbial line in the sand are concentric around the fact that the United States was a mercantile economy at the time and was highly dependent upon the British to continue to ignite the fire that kept the colonyââ¬â¢s economies burning brightly. However, the situation appeared, at least to the colonists, to be one sided as they were forced to sell many raw materials and finished and unfinished goods back to the British without accruing any type of ââ¬Å"clawbackâ⬠tax; whereas, at the same time, the British were able to sell finished products within the American economy, as well as constrict the sale and transfer of ââ¬Å"inter-American tradeâ⬠by emplacing special taxes upon such goods (Porter 27). This of course led to a groundswell of anger that could only be channeled by the common derision and hatred for the increased cost of living that was passed along to all; both rich and poor. Adding insult to injury with
Sunday, November 17, 2019
Consumer Attitudes and Purchase Intentions in Relation to Organic Foods Essay Example for Free
Consumer Attitudes and Purchase Intentions in Relation to Organic Foods Essay Abstract The aim of this study is to find out the three (3) significant variables forming the positive attitude towards the buying the organic food in Peninsula Malaysia, which eventually lead to the ultimate intention in buying the organically-produced food. The different variables are focused on demographic characteristics on household income, product attributes and lastly the perceived value to the customers. This study shows that the household income is seemingly appeared to be an important predictor among the targeted segmentation in consuming organic food. Organic food attributes such as pricing, availability and environmentally friendliness of such organic food may influence consumer buying decision. Lastly, the perceived value from the customers towards organic food on its health effects, sensory appeal, nutrition-worth and belief of perceived benefits, often play an important role in cultivating the intention towards buying organic food. Introduction and Background of the Study Over the last two decades, there has been a remarkable increase in demand for organic-produced food or products. Organic food is often seen and marketed as health-conscious food which contains fewer contaminants, more nutrients and most importantly having a positive effect on the environment. It is known that some of these attributes are difficult to quantify, with the contrary that some of researcher has proved that they may cause such potential harm during the organic production. The organic market back in 80ââ¬â¢s, while remaining a niche sector, has grown to be able to grab a share from the total spending on food in some countries in the recent years. Organic fruit and vegetables are amongst the products which have been expanding in the rapid production. The demand for organically-produced meat and dairy products has undergone the same rapid progress, with a corresponding increase in the need for organically grown forage and feed crops. This has led to a fast growth in consumer demand whereby the organic food sales have managed to gain a significant market share in the conventional food industry. The market for organically produced crops and commodities has become more structured, looking at the increased number of countries which have adopted uniform standards for organic food production. The standardization has also applied in the organic certification and labelling. While both the production and the marketing of the organic cultivation of temperate crops have developed, there is a trend to be seen whereby the developing countryââ¬â¢s farmers are actively involved in the organic farming. Problem Statement and Importance of the Research Organic agriculture industry, no doubt, has offers most of the developing countries a wide range of economic, environment, social and cultural benefits. Certifies organic products have now been growing fast and in the mist of entering the global market. Malaysia, on the other hand, is still in the starting spark-point in adapting the organic-food consumption while the developed countries such as North America and Europe have already gained the biggest market share in this newest industry. Due to expanding markets and attractive price premiums, Malaysia should invent and invest in organically-produced food, taking into consideration of various significant variables which may form the consumer behaviour towards organic food. We would like to highlight that the ultimate goal of this study is to understand consumerââ¬â¢s motivations behind organic food products purchases in order to enable organic producers to develop a more effective strategic marketing plan. The results could be used for the marketing planning of organic food products to enable proper marketing strategies, a proper sales channel and promotion to be targeted to these groups of consumers. Research Questions The present study aims to answer the following questions: â⬠¢ What are demographic characteristics of organic food buyers? â⬠¢ How do demographic characteristics affect consumer attitudes towards organic foods? â⬠¢ How product attributes effect consumer attitudes towards organic foods? â⬠¢ How consumer perceived values influence consumer attitudes towards organic foods? â⬠¢ What is the relationship between consumersââ¬â¢ attitudes towards organic foods and their intentions to purchase? â⬠¢ How can results of the study be applied by managers and marketers? Research Objectives. Regarding to the significance of the growing market of organic foods in the world, and to the previous studies on consumer attitudes towards organic foods and its effects on purchase intentions in several countries (e. g. Taiwan, Thailand, United Kingdom, United States and Denmark) we intend to carry out such similar studies in Peninsula Malaysia with objectives as the following: â⬠¢ To report the descriptive analysis on the organic buyersââ¬â¢ demographic characteristics â⬠¢ To identify the effects of demographic characteristics (specifically level of households income) on consumer attitudes towards organic foods. â⬠¢ To determine effects of product attributes on consumer attitudes towards organic foods â⬠¢ To investigate the relation of consumer perceived values to consumer attitudes towards organic foods â⬠¢ To determine the relationship between consumersââ¬â¢ attitudes towards organic foods and their intentions to purchase â⬠¢ To clarify implications for managers and marketers Literature Review Demographics Based on findings from previous research, demographic characteristics were evaluated as one of the major predictors in gaining intention to purchase the organic food in Peninsula Malaysia. According to Robinson R. and Smith C. (2002), the demographic of consumers consist of various characteristics namely the gender, age, household income and education level. Each element has been contributed in forming the valued attitudes towards buying the organic products. Hence, the demographic characteristics, especially on household income is seemingly significant and being the focus in this research. This will eventually lead to the desired intention in buying such products for daily consumption. Level of Household Income. Whilst referring to the studies done in the US, it is seemingly apparent that the demographic variables which herby refer as the income distribution, is significant predictors (Bartels Reinders, 2009). The research on this particular subject has proven that income positively influenced buying behaviour which in turn may cause the perceived buying behaviour towards the organic food. A same result has shown in Germany as well (Bartels Reinders, 2009). In Germany, demographic variables such as household income distribution have played an important role in developing significant effect on organic buying behaviour. However, the overall inevitability of the demographic characteristics was relatively different, taking into consideration of research carried in various Western countries. These findings verify the results of earlier studies by Clark Goldsmith (2006) and Im et al. (2003) proven that the intellectual practice on using the demographic characteristics such as household income distribution and domain specific innovativeness will be seen as strategic tools for market segmentation. In the Western countries, research has identified that the demand and willingness in expenditure on organic goods often affiliated closely with various socioeconomic and demographic variables (Wier et al. , 2008). In addition, Menghi (1997) found that the majority households with middle and higher income levels showed a greater tendency in purchase and consuming organic foods. However, it is shown that almost all of these studies are based upon hypothesized future behaviour rather than observed behaviour in both Denmark and UK. Hence, studies have been carried out by researchers to further invent on the influences of demographic characteristics especially in household income in guiding the intention of buying the organic goods. Through the research it is revealed that higher disposable household income (approximated by total food expenditure) will lead to higher positive intention in purchasing the organic food. Consumers with a lower household income alongside with lower level of education are found to be least likely to have heard of organic agriculture (Roitner-Schobesberger et al. , 2008). On a contrary, those who have a higher income and hold an academic degree are more likely to be the target segmentation in purchasing organic products (Roitner-Schobesberger et al. , 2008). It is also mentioned that the correlation between the household income level is very much linked to the level of education as well. As mentioned by Robinson R. and Smith C. (2002), intended purchases of sustainably produced foods did not differ for demographic characteristics such as household annual income educational attainment. Through the research carried out by Ross NJ.et al. (2000), they have suggested that consumers with a higher earning incomes were more likely to have purchased locally produced food, mainly focus on the organic consumption by various segmentations. Their research and findings were supported earlier by Govindasamy R. and Italia J. (1998) whereby the same results applied. Groups with a higher household income tend to have purchased foods produced with reduced pesticides. In UK particularly, social group is employed as an indicator of income brackets (Wier et al. , 2008). Research has revealed that the tendency in purchase the organic goods seem to increase in accordance to the given social status. However, the highest organic budget shares are observed for middle class households whilst shares in the upper middle class being in fact lower. Quite captivatingly, a similar phenomenon is observed to be happened in Denmark as well. Organic Food Attributes Organic food attributes influence consumer buying decision. Several empirical studies have been performed on customer perceptions of organic food attributes and how they formed the consumer attitudes towards food. In the present research, among different product attributes, we have selected: price of organic food, environmentally friendliness of organic food and organic food availability. Price of Organic Food Organic foods are often of a price premium above conventional products. According to Roitner-Schobesberger et. al (2008) in Thailand the price difference between organic and non-labeled conventional vegetables in Bangkok varied between 50 percent and 170 percent and in some cases even 400 percent. However, in some countries such as Finland there were not significant premium prices for organic foods (Tarkiainen and Sundqvist, 2005). As Roitner-Schobesberger et. al (2008) pointed out that despite the price difference of organic and non-organic food, nearly 60% of the ââ¬Ëorganic buyersââ¬â¢ said that the price of organic products was not a problem. In addition, ââ¬Ënon-organic buyersââ¬â¢ ranked some other items as a reason of not purchasing organic food rather than higher prices. Chryssohoidis Krystallis (2005) claimed that while 100 percent of people would prefer organic to conventional products with the assumption of similar price, this percentages dropped by only 20 percent when the same question was posed regardless the higher price of organic food. In other words, higher price is an important obstacle for a limited percentage of consumers. Roitner-Schobesberger et. al (2008) found out that in Bangkok men were more likely to purchase organic foods than women and concluded that it might be due to the reason of men being willing to pay a higher price premium for organic products than women. Similarly, a study in Klang Valey, Malaysia showed that women werre more likely than men to agree that they would purchase more organic foods if they were less expensive (Ahmed, 2010). Additionally, heavy users were on average stage whereby they are willing to pay higher price premiums than medium and light users (Wier et. al, 2008). Environmentally friendliness of organic food Consumers are getting more conscious and concerned with the consumption of chemical substance used in farming and preserving environment is becoming a strong attitude among consumers. According to Tarkiainen and Sundqvist (2005), subjective normsââ¬â¢ effect on attitudes has been mainly found in behaviors, that involved some kind of ethical decision, and also buying organic food can be seen as ethical decision reflecting environmental concern. In addition, perceived quality is associated with environmentally friendly practices (Ness et. al, 2009). The perception of organic food products as environmentally friendly was a common intuition and has been examined in several studies (Ahmed, 2010; Honkanen et. al, 2006). It is believed that when the consumers have more concern about their health and environmental protection, they will be more likely to have a positive attitude to organic foods (Ness et. al, 2010). Honkanen et. al (2006) found that ecologically oriented consumers were more likely to form intentions to purchase and consume organic food. In other words, the more people are concerned about environment, the more positive attitude they have towards organic food. Organic Food Availability Lack of organic food availability and variety in store is considered as one of the barriers to consumer purchase. Fresh vegetables (which include fresh herbs) were considered the most widely available organic product group rather than other organic foods (Roitner-Schobesberger et. al, 2008). Chryssohoidis Krystallis (2005) stated that limited availability was the main factor that hinders organic purchasing. Although according to Roitner-Schobesberger et. al (2008), in Thailand, majority of organic buyers were satisfied with availability of organic products. Most of them reported that they would like to buy more organic products, especially a wider range of vegetables. Value to the Customer. In every product that consumer purchased and used, they in turn are expecting value from it. Value can be defined as a benefit that consumer is receiving by using a product. Benefits here mean sensory appeal of the product, taste, fun, freshness, quality and healthiness of the products. These are some main reasons that encouraged consumer to purchase the organic food. The value may vary from one consumer to another; however there will definitely be one value that effect the buying attitude which motivate the buying intention of consumers. Health Effect of Organic Food Several perceptions contributed to health attribute include the reason of being good for health, good for children, not containing pesticides, high in fiber, natural and nutritious and safer to eat (Roitner-Schobesberger, et. al, 2008; Saher et. al 2006; Lockie et. al, 2002; Ness et. al, 2009). The perceived potential hazards of modern agricultural practices such as the use of pesticides and their residues in food were perceived to be associated with long term and unknown effects on health (Miles and Frewer, 2001;Wilkins Hillers, 1994; Williams Hammit, 2001). Saher et. al (2006) revealed that there is very little scientific support for the common beliefs that organic food would be more healthy or nutritious than regular foods, but the belief that they have these properties remains quite strong in consumerââ¬â¢s mindset. The claim is debatable whether marketers can use the health claim for marketing purposes because most of the research concluded that there was no evidence that organic food was healthier or more nutritious than conventional food (Honkanen et. al, 2006). However, most studies in this area suggested that consumerââ¬â¢s perception of organic food as a healthy nutrition is one the most significant motives for buyers. Lockie et al. (2002) pointed out that health was the one aspect consumers are least willing to compromise. Roitner-Schobesberger et. al (2008) in Bangkok, Thailand, examined the motives behind organic food purchase and pointed out that the most important motive was the expected positive health effects. Similarly in Malaysia, organic buyers believed that organic food was healthier compared to conventional grown food (Ahmed, 2010). In Thailand, the health aspect was closely associated with the residues from synthetic chemicals used in agriculture (Roitner-Schobesberger et. al, 2008). In fact, organic products often have a lower level of pesticide residues (Baker et al. , 2002). Lockie et. al (2002) revealed that although price was an important factor, organic consumers consider health has appeared as a more significant factor for purchasing organic food in Australia. These organic food consumers also believed that industrial methods of food processing constitute a threat to customerââ¬â¢s health. Another research by Schifferstein Oude Ophuis (1997) illustrated that well-being was rated among all other motives by organic food buyers. On the other hand, Tarkiainen and Sundqvist (2005) by examining specific organic products (bread and flour) claimed that health consciousness did not explained the general attitudes towards organic food, although they believed this results might be different by examining different organic products. Sensory Appeals Sensory appeals of organic food are part of the factors that provides value to customer. Sensory appeals include the taste, odor and also the texture of the organic product (Prescott et. al, 2002). Sometimes sensory appeals of the organic food need to be combined with the non-sensory factors such as organic food related expectations to create a value to customer which will affect their attitude towards buying organic food (Prescott et. al, 2002). Sensory factors are also influenced by cultures and background of consumers. For example, consumers from Western countries eat less spicy food compared to those from Asia. Spicy organic food might produce high value to consumers in Asian countries compared to Western. Intrinsic cues or sensory appeal that are associated with physical characteristics of the product such as taste, size, color, appearance, smell, feel and flavor were commonly used as indicators of quality on the organic food (Schifferstein et. al,1997). Quality is also value that consumers experiencing by consuming an organic food. Better sensory appeal of organic food will portray a better quality which will influence the attitude of purchasing an organic food and later increase the intention of buying the organic food. One of the most prominent sensory appeals that yield more value to consumer is taste. According to Roitner-Schobesbergeris et. al (2008), taste was the third important motives that consumers purchase organic food (Roitner-Schobesbergeris et. al, 2008). Others studies also emphasized that many organic food buyers believed that organic food products taste better than conventional food even if sensory evaluations have yielded inconsistent results (Fillion and Arazi,2002; McEachern and McClean,2002; Zhao et al. ,2007). Perceived Value. One of the studies conducted in eight countries concluded that individual attitudes towards buying organic food are primarily based on the belief about the benefits (Thogersen, 2000). Benefits or value to consumers such as healthy, taste better and environment friendly supersede all the other factors such as belief about the cost. The same proven in one of the study conducted in Klang Valley. Most of the respondents reported that they choose to buy organic food products because they perceived organic food as very healthy, fresher and natural (Bayaah Ahmad et.all, 2010). As such, value of organic food towards customersââ¬â¢ effect their attitudes towards buying which will motivates their intention of purchasing the organic product. Consumers also value organic food as nutritional food since it is produced using traditional method whereby the original nutrition from the food is preserved. Nutrition belief was one of the reasons that made people appeared to have different food styles and often express themselves as having food adventurousness or pickiness (Chen, 2007). Organic food adds value to consumers who has such belief and it will influence their intention of consuming it by affecting the buying behavior. Besides, Chen (2007) points out that an individualââ¬â¢s personal interests or traits act a part in establishing personal food choice criteria through the values held by the individual. These values comprise nutrition beliefs, weight control concerns, and so on. For instance, people seem to have different food-styles and often express themselves as having food adventurousness or pickiness. Another important motive to purchase organic food as reported by Roitner-Schobesbergeris et. al (2008) is the consumerââ¬â¢s search for new, trendy and attractive food products. Attitudes towards Organic food and Intention to purchase Basically, consumer attitudes are found to be the most important predictor of intention to buy (Honkanen et. al, 2006). Several studies have found that higher perceived product quality leads to more positive re-purchase intentions (Bou-Llusar et. al, 2001; Hult, Kandemir 2004; Tarkiainen Sundqvist, 2005). Chen (7007) highlighted that if the consumerââ¬â¢s attitude towards organic foods is positive, the consumerââ¬â¢s attitude to purchase organic food will be more likely to be positive. This is also consistent with another study performed by Honkanen et. al (2006) indicating that relation between attitude and intention is positive and quite strong, indicating that consumers with positive attitudes towards consumption of organic food are more likely to form intentions to consume such food, therefore converting positive attitudes to intentions. Methodology Theoretical Research Framework [pic] Figure1. Theoretical Research Framework Hypothesis Development: Hypothesis 1: There is a relationship between demographic characteristics of consumers and their attitudes towards organic foods. Hypothesis 2: There is a relationship between organic food attributes and consumerââ¬â¢s attitudes towards the organic food. Hypothesis 3: There is a positive relationship between values of organic food to customer with attitudes towards buying organic foods. Hypothesis 4: When the consumerââ¬â¢s attitude towards organic foods is positive, the consumerââ¬â¢s intentions to purchase organic foods will be more likely to be positive. Research Design. The questionnaires are only designed in English; since the respondents are assumed to be relatively high educated they will be able to answer the questions without any difficulties. Furthermore it will help to keep the original meaning and understanding that respondents perceived to have towards the questions. Types of questions in questionnaires are mostly closed ended question and only two open ended question. This will only consume little time for the respondent to complete the questionnaire which will encourage them to participate in this study. There are three main categories in the prepared questionnaires. The questions in the first category are more towards understanding demographic details of the respondent such as on the age, income level, ethnicity, religion and educational level. This is useful to confirm the background of the organic food consumers. There are also questions on the product attributes which the respondents are asked to identify what are the main attributes that attract the purchase and also to determine whether this factor have a positive effect towards consumer attitude on organic food. Last part in the questionnaires is designed to understand the value of organic food to customers. All these questions are to test four hypotheses of this study. Data Collection The target population consists of organic food buyers in Peninsula Malaysia. In order to carry out the sampling Peninsula Malaysia is divided in to 3 major regions namely Northern, Central and Southern region. Northern region will be represented by Penang, Central region will be Klang Valley and Southern region of Peninsula Malaysia is represented by Johor Bahru. These three areas are chosen based on the economic development and availability of the organic products. From each region shopping complexes and supermarkets that provide organic products are identified. By using random sampling, three shopping complexes and supermarkets in urban areas are selected. Since target respondent with higher educational level and purchasing power are scattered around these urban areas, these will be perfect places to conduct this research. Those three supermarkets and shopping complexes are ensured to be far from each other so that the collected samples will be more accurate in representing the population in each region. Total sample size comprises of 540 individual respondents is collected using convenience sampling and respondents will be approached randomly. Since this study is conducted in large scale, convenient sampling will be more cost effective compared to other types of sampling. Furthermore conducting other types of sampling will be time consuming and the accuracy of the collected samples to represent the actual population will be questionable. In order to collect the data, 60 self-administered consumer questionnaire surveys are distributed in each shopping complexes which will result in 180 questionnaires from each region. Considering the validity of the data, we are expecting a total of about 500 questionnaires to be usable in the later part of data analysis. Although there is no way of knowing if those included are representative of the overall population, the survey is still expected to give a first overview of relevant issues and to allow to derive insights into the perception of organic food buyers in Peninsula Malaysia. Data Analysis After data is collected, data will be edited and coded. Editing data is very essential part of data analysis especially when researches involve open ended questions. Editing is done immediately after data is collected so that the respondent can be contacted if any clarification needed. The edited data are identified through usage of different fond and colors. Coding is done before data processing is conducted. Since most of the data collected involve ordinal scale, coding becomes prudent. By doing this data accurately keyed in and avoid wrong interpretation of data. Base on the three sections in the questionnaire, data is also coded in three main groups. Data processing is done using a software program called SPSS version 17. First of all the edited and coded data is checked and scanned through. Wrongly entered and coded data will be identified using the software through methods like identification of the maximum value. Values like variance, standard deviation, mean and range are used to understand the effectiveness of the questions asked in the questionnaire and how respondents reacted to the questions. The reliability and validity test is done to check the credibility of the data. The reliability test also conducted to test the relationship of the variables through the reliability coefficient. Validity test is done to assess all three factorial validity, convergent validity and also discriminant validity. References Ahmed, S. N. B. , 2010, Organic Food: A Study on Demographic Characteristics and Factors Influencing Purchase Intentions among Consumers in Klang Valley, Malaysia, International Journal of Business and Management 5, No. 2, Baker, B. , Benbrook, C. , Groth, E. , Benbrook, K. , 2002, Pesticide residues in conventional, integrated pest management (IPM)-grown and organic foods: insights from three US data sets. Food Additives and Contaminants 19, 427ââ¬â446. Bartels J. and Reinders M. J. (2009). Social identification, social representations, and consumer innovativeness in an organic food context: A cross-national comparison, Food and Quality Preferences,1-6, Elsevier Ltd. Bou-Llusar, J. C. , Camison-Zornoza, C. , Escrig-Tena, A. B. , 2001, Measuring the relationship between firm perceived quality and customer satisfaction and its influence on purchase intentions, Total Quality Management, 12, 719ââ¬â734. Chen, M. F, 2007, Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: Moderating effects of food-related personality traits, Food Quality and Preference 18, 1008ââ¬â1021. Chryssohoidis, G. M. , Krystallis, A. , 2005, Organic consumers_ personal values research: Testing and validating the list of values (LOV) scale and implementing a value-based segmentation task, Food Quality and Preference 16, 585ââ¬â599. Clark, R. A. , Goldsmith, R. E. (2006). Interpersonal influence and consumer innovativeness. International Journal of Consumer Studies, 30(1), 34ââ¬â43. Govindasamy R, Italia J. (1998). A willingness to purchase comparison of integrated pest management and conventional produce. Agribusiness. 14:403-414. Honkanen, P. , Verplanken, B. Olsen, S. O., 2006, Ethical values and motives driving organic food choice, Journal of Consumer Behaviour 5, 420ââ¬â430. Fillion,L. ,Arazi,S. ,2002. Does organic food taste better? A claim substantiation approach. Nutrition and Food Science 32, 153-157. Im, S. , Bayus, B. L. , Mason, C. H. (2003). An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior. Journal of the Academy of Marketing Science, 31(1), 61ââ¬â73. Keillor, B. D. , Hult, G. T. M. , Kandemir, D. (2004). A study of the service encounter in eight countries. Journal of International Marketing, 12, 9ââ¬â35. Lockie, S., Lyons, K. , Lawrence, G. , Mummery, K. , 2002. Eating ââ¬Ëgreenââ¬â¢: Motivations behind organic food consumption in Australia. Sociologia Ruralis 42, 23ââ¬â40. McEachern,M. ,McClean,P. ,2002. Organic purchasing motivations and attitudes: are they ethical? International Journal of consumer studies 26, 85-92. Menghi, A. (1997). Consumer Response to Ecological Milk in Sweden. Swedish Agricultural University, Uppsala. Miles,S. , Frewer, L. J,2001. Investigating specific concerns about different food hazards. Food Quality Preference, 12, 47-61. Ness, M. R. , Ness, M. , Brennan, M. , Oughton, E. , Ritson, C. , Ruto, E., 2009, Modeling consumer behavioral intentions towards food with implications for marketing quality low-input and organic food, Food Quality and Preference 21, 100ââ¬â111. Prescott, J. , Young, O. , Oââ¬â¢Neill, L. , Yau, N. J. N. , 2002, Motives for food choice: a comparison of consumers from Japan, Taiwan, Malaysia and New Zealand. Food Quality and Preference 13, 489 495. Robinson R. and Smith C. (2002). Psychosocial and Demographic Variables Associated with Consumer Intention to Purchase Sustainably Produced Foods as Defined by the Midwest Food Alliance, Journal of Nutrition Education and Behavior Volume 34 (6), 316-325. Roitner-Schobesberger ,B. , Darnhofer, I. , Somsook, S. , Vogl, C. R. , 2008, Consumer perceptions of organic foods in Bangkok, Thailand, Food Policy 33, 112ââ¬â121. Ross NJ, Anderson MD, Goldberg JP, Rogers BL. (2000). Increasing purchases of locally grown produce through worksite sales: an ecological model. J Nutr Educ. 32:304-313. Saher, M. , Lindeman, M. , Koivisto Hursti, U. , 2006, Attitudes towards genetically modified and organic foods, Appetite 46, 324ââ¬â331. Schifferstein, H. N. J Oude Ophuist, P. M.A, 1997, Health-Relatede Determinants of organic food Consumption in the Netherlands, Food Quality and Preference 9, 119-133. Tarkiainen, A. Sundqvist, S. , 2005, Subjective norms, attitudes and intentions of Finnish consumers in buying organic food, British Food Journal 107, No. 11, 808-822 Thogersan. J, 2000, predicting consumer choices of organic food: Results from the CONDOR Project, Wier, M. , Jensen, K. , Andersen, L. M. , Millock, K. , 2008, The character of demand in mature organic food markets: Great Britain and Denmark compared, Food Policy 33, 406ââ¬â421. Wilkins, J. L. , Hillers, V. N, 1994. Influences of pesticide residue and environmental concerns on organic foods preference among food cooperative members and non-members in Washington State. Journal of Nutrition Education, 26, 26-33. Williams, P. RD. , Hammit, J. K, 2001. Perceived risks of conventional and organic produce: Pesticides, pathogens, and natural toxins. Risk Analysis, 21, 319-330. Zhao,X. ,Chambers,E. ,Matta,Z. ,Loughin,T. ,Carey,E. ,2007, Consumer sensory analysis of organically and conventionally grown vegetables, Journal of Food Science 72, 87-91.
Friday, November 15, 2019
The Eastern Shore of Virginia :: essays research papers
The Eastern Shore of Virginia, a peninsula located east of mainland Virginia, not noticed on many maps. The Eastern Shore has grown in the past year, putting up new shops and fast food restaurants. There are some interesting town names such as Temperanceville, Exmore, or Accomac. The name Temperanceville was brought by Christians who burned the four bars on the corners of Saxis road and Lankford highway. A new road was made named Temperanceville road. Temperance means no alcohol and thatââ¬â¢s why the Christians burned the bars. Interesting stories are found all across the eastern shore. à à à à à In the past few years many shops and stores have been built. These stores have provided many citizens of the shore less traveling miles on their cars and less troubles of finding what they need. Food Lion in Oak Hall has made many people happy because now they donââ¬â¢t have to go to Exmore, Onancock, or Princess Anne to get all their shopping needs. There are landmarks that people talk about it New York, like Tââ¬â¢s Corner for example. Tââ¬â¢s Corner is going 69 years in the summer of 2005 and is the Eastern Shoreââ¬â¢s first cigarette outlet. A Sonicââ¬â¢s America Drive Inà ® was recently built and has its best business ever in its first month. The shore is becoming more industrialized as Verizonà ® DSL spreads across the shore. à à à à à The shore has many unique smells like low tide, marsh mud, Perdue, Tysonââ¬â¢s, the Clam Factory, and Saxis which many tourist take for granted. On Chincoteague Island, the best time to go is at low tide because all of the tourists are trying to avoid it. Many recreational activities can be done on the island like going to the beach, going put-put golfing, watching a movie at the Island Roxy, or getting your hair cut at Barber Bobââ¬â¢s. Chicken houses found up and down the shore make it feel like home, because it makes the shore unique from the city. Many great schools are found on the shore like Arcadia High and Middle, Chincoteague Combined, and Nandua High and Middle. Not many high schools across America teach the college class Botany. Botany is only taught at Arcadia High School on the shore.
Tuesday, November 12, 2019
Effects on plastic surgery
Purpose: The audience will know about the effects of the plastic surgery. Thesis: Effects on plastic surgery. Introduction A. Plastic surgery is a medical specialty concerned with the ââ¬Å"correctionâ⬠or restoration of form and function. B. There are many types of plastic surgery such as cosmetic surgery, reconstructive surgery, hand surgery, microsurgery, and the treatment of burns. C. However, plastic surgery can have positive and negative effects. Transition: Let me start explaining about the positive effects on plastic surgery. Body 1. Re-contouring A.This is the process of plastic surgery that includes procedures such a liposuction, which involves the removal of fat from the body. B. Not only does this make you look more attractive, but controlled liposuction can remove safe amounts of fat from your body to aid in overall health. Transition: Another positive effect of plastic surgery isâ⬠¦ 2. Confidence A. This is a big benefit that comes along with plastic surgery. B. Confidence makes people psychologically fit and happy, and generally improves their style of life. Transition: Now let me turn to the third effects which areâ⬠¦ . Wounds & Accidents A. Many people go to a plastic surgeon because they have been in some kind of accident. B. In order to reduce major scarring, plastic surgery is required Transition: Lastly, the positive effects on plastic surgery areâ⬠¦ 4. Age-Deflance A. The affects of aging can be prolonged or reversed with plastic surgery. B. Wrinkles can be removed as well as age spots and sagging skin. C. When kept toa minimum, plastic surgery can take years off your apparent age. Transition: Now, let me proceed to the negative effects on plastic surgery. 1.Cost A. When people decide to undergo cosmetic surgery, they often consult a rofessional who gives them an estimate as to the cost. B. This estimate isn't a binding contract, but a guess as to how much the procedure will cost. C. The actual cost can rise dramatically over this estimate, leading patients to suffer pressure to pay the entire amount even if they cannot afford it. D. When the cost is spread out over a payment plan, it can cause more stress. Transition: Now, let's turn to a second negative effects on plastic surgeryâ⬠¦ 2. Emotional Effects A.The emotional effects on patients' well-being are one of the negative effects of osmetic surgery. B. While they go under the knife to fix a problem they see on the outside, this sometimes only serves as a bandage on the larger problem. C. After the surgery they continue to sutter trom a body image distortion . D. A small number ot patients continue to go back to the surgeon to fix other problems they see instead of trying to find a real solution to the problem. Conclusion Before I end my speech, I would like to review thatâ⬠¦ Plastic surgery can have either negative or positive effects. We should know how to evaluate it wisely.
Subscribe to:
Posts (Atom)